South Africa faces a significant challenge when it comes to life and funeral insurance coverage. A large portion of the population remains either uninsured or severely underinsured, leaving families financially exposed in the event of death or disability. Every day, hundreds of families experience the emotional and financial strain associated with the loss or impairment of a loved one. In many cases, these events trigger a cycle of financial hardship, especially in households lacking adequate insurance or savings. Beyond traditional funeral and death benefits, living benefits play a critical role in bridging this gap. These benefits provide policyholders with financial support while they are still alive. By offering immediate relief during life-altering events, living benefits help families maintain dignity, stability, and resilience, reducing the likelihood of falling into long-term financial distress.